GLENDORA, Calif. (May 20, 2015) — Kyle LeValley has been named Director of Corporate Sales for the National Hot Rod Association (NHRA), it was announced today by Gary Darcy, NHRA senior vice president of sales and marketing.
LeValley joins the NHRA after serving as the director of development for OTT Communications in Louisville, Ky., where he negotiated sponsorship agreements for a variety of clients. Prior to that, LeValley’s work experience includes sponsorship and sales roles at Churchill Downs, Las Vegas Motor Speedway and Anheuser-Busch Sales Company of Denver, among others.
In his new position, LeValley will be responsible for driving new corporate partnership sales opportunities across all NHRA racing series and sponsorship platforms.
“We are pleased to welcome Kyle to the NHRA sales force,” Darcy said. “He brings a great mix of skills to the team through his past work experiences and has a reputation for being very creative in his sales efforts. I am confident he will be able to add value to our sales initiatives right away.”
LeValley received a bachelor’s degree in Business Administration from the University of Northern Colorado and holds a master’s degree in Hospitality Administration with a concentration in Sports Management from the University of Nevada, Las Vegas (UNLV). He recently relocated to the Southern California area from Kentucky.
“I am looking forward to this opportunity with NHRA,” LeValley said. “My focus will be centered on developing quality business relationships by generating results-oriented sales programs, with the end goal being to provide a great return on investment for our sponsorship partners while at the same time increasing sales revenue for NHRA.”
