INSIDE MOTORSPORTS CEASES
Unfortunately, we are ending our special deal for
subscriptions to Inside Motorsports newspaper as they have decided to
cease publication. This news came as a disappointing shock to me today.
IMS was the last drag racing newspaper out there that could "tell
it like it is" without having to worry about promoting a particular
sanctioning body. Scott and Jon covered the stories nobody else would
touch. Their articles got people in the sport talking. I am sorry to see
IMS go. Best of luck to Scott and Jon. Any place they go will become
better instantly. RIP, IMS. Bill Pratt
WYTHEVILLE, Va. (February 7, 2001) - Inside
Motorsports Publisher Scott Sparrow and Editor Jon Paulette have
announced that the monthly drag racing newsmagazine will cease
According to Sparrow, the decision comes on the heels
of failed negotiations with an investment group that would have injected
the needed capital to mount a much-needed circulation campaign.
"Our publication had an obligation to its readers
and advertisers. Each month we fulfilled that obligation to the reader
by offering some of most thought provoking and hard-hitting journalism
this sport has ever seen," said Sparrow, who co-founded IMS in
1993. "But without the big numbers that the buff books have, it has
become increasingly difficult for advertisers to justify buying us.
Looking at the big picture, without a huge infusion of cash to start a
balls-to-the-wall circulation effort, it was silly to try and continue.
Even though our circulation and advertising numbers have increased each
year, so have our expenses. That said, unless money suddenly begins
growing on trees, or there's someone out there that believes in what
we do and has a couple hundred grand to spend, it's time to say enough
After years of covering issues and events in all forms
of motorsports, IMS changed its format in September of 1999 and became a
drag racing-only publication. The change proved to be successful,
relatively speaking, as circulation and advertising both improved
dramatically. The inability to continue that momentum, however, proved
to be the magazine's downfall.
"It's been a great experience to do something
that I love and believe in, but ultimately my pockets were not deep
enough to continue sustaining the project," Sparrow said.
"It's a shame, because IMS was one of the most respected
publications in print. Sure, we definitely paid a price for telling the
truth and yes, rocking the boat cost us some advertising dollars, but
that's not what put us out of business. It was a combination of poor
planning during the first several years publishing and lack of
sufficient capital the past two years to give our circulation effort the
needed thrust to compete with the house organs and glossy books produced
by the industry leaders."
"Unfortunately, we were just unable to muster the
resources to make IMS as successful economically as it was
editorially," said Paulette. " At the end of the day, though,
all you've got to fall back on is the quality of the work you did. I
think the work was good, and while this is certainly a sad day for all
of us who have put so much into making this thing happen every month, we
can walk away with a lot of pride in a job well done. Sure, we were
controversial at times, but we always tried to be as fair and accurate
as possible. That's what journalism is all about and it's been great
to bring that kind of perspective to the sport I love. Drag racing
deserves that kind of coverage, and it certainly needs it. The question
is, now that we're gone, who's going to do the job?"