The seminar we attended was paid for by Debby's sister Cindy. She's a CPA, a financial whiz kid and she runs Jackson-Hewitt offices in the Ft. Leonard Wood area in Missouri...St. Robert (where Debby works) and Dixon, also I think one other office. Cindy subscribes to all kinds of deals and this is one of them. The package is called Infusionsoft. It's an internet marketing software package that organizes and automates all your stuff into one package and sends it all out to your mailing list, which is also subdivided into categories, and it is from what I saw the most efficient and utilitarian of methods for marketing systems. It operates with a certain degree of intuitive logic, a rare feature in many of the PC-based systems that I've seen...It sorts out words and phrases that would otherwise send your stuff to a Spam folder and offers alternative phrasing and wordage that puts your stuff on the first or second page of a search engine, which is a key element in having a successful internet business...like I say, the tech stuff they went into (we sat through the whole thing...yawn...) was at times tedious and cryptic, as many programs tend to get, especially if it's not graphic or dealing with interesting subjects such as drag racing <g>. It caters to "small business" guys, enterpreneurs with something to sell and not a whole lot of organizational skills that want to succeed with their ideas but don't have enough know-how or time to put it all together in one place with one focus...Infusionsoft looked good to me, much of it is way over my head technically and in the sense of tactical application, since I'm a graphics guy with limited knowledge and experience in these things, I'm not a CPA like my sister-in-law, who I have tremendous respect for and gratitude to. She gave us the trip as Debby's bonus for working for her during tax season.
Here is the URL to Infusionsoft.
http://www.infusionsoft.com/
What the seminar did was give me a lot of ideas. I'm working on one of them right now, and I believe it will be successful. Once my stuff is ready on it, I'll show what it is. If my hunch is right, it'll be good. I decided to sidestep applying for a patent and just build a prototype and set up a production deal on my gadget, then advertize it. If I get a patent, somebody will build something like it and undercut my deal anyway, so I might as well go ahead and make the thing and start selling it online when it's ready. One thing I will do is establish a DBA, a trademark and a copyright, but a patent is expensive, arbitrary and requires long-term litigation and submissions that can end up with your idea being rejected in the end, so I said what the heck. It's an original concept but it'd get jumped on anyway, so here goes...
Another thing I learned is that life is short with no guarantees and it's important to do good things for not only yourself, but other people especially, as much as you can.
Cheers, WC1