The Story Behind the Heidelberg Speed Shop
By Billy Scott
There never was a Heidelberg Speed Shop. Two guys, Dale Hoffman and Glen Collins, were in the army stationed in Germany and they used to drink a lot of beer. And their favorite was Heidelberg Beer. They started out in racing with a coupe and they built the roadster. On the side of the car, they put Heidelberg Speed Shop. Also in the garage where they kept the car they had the full length of one whole side stacked to the roof with nothing but beer cans. Must have been 10,000 beer cans. By then, they had switched to Coors and Bud.
Last year I didn't have a sponsor on our fuel Lakester so I put Heidelberg Speed Shop on the side. Because things are like they are now I had to go down and file a DBA as Heidelberg! So there is actually a Heidelberg Speed Shop, but only on paper!