Drag Racing Story of the Day!
New Jack Roush "Super Mustang"
on the Way
LIVONIA, Mich. (September 5, 2000) -- Over the course of the next two
months the team of engineers at Roush Industries' headquarters in Livonia,
Mich., will be hard at work addressing a challenge put forth to them. Jack
Roush, chairman of Roush Industries and avid race car enthusiast, has
challenged his Design, Engineering and Marketing groups to create a true
high-performance, reliable and exciting Mustang, "A True Muscle
Roush challenged his core engineers, the same ones that build his 700-plus
horsepower Winston Cup motors, to build a Hot Rod Mustang from the ground
up. Though the Mustang will be the first Stage III vehicle developed by the
Roush Performance team, a full line of Ford high-performance vehicles will
follow. To complete this project, Roush engineers will utilize the technical
support and information offered through the recently established Technology
Transfer Program made possible by SEMA's "Partner in Technology"
initiative with Ford Motor Company.
"I have challenged my engineers to create a car that delivers
affordable performance and quality at a level never delivered outside the
OEM's," said Jack Roush. "Our goal is to become one of America's
premiere manufacturers of performance vehicles and that will be made
possible because of Ford's SEMA initiatives, which provides companies the
calibration information needed to create significant horsepower gains. Our
sales and marketing staff has worked directly with Ford's dealer network,
and based on customer input we have created multi-level equipment packages
that we call stages."
The new Roush Stage III vehicle will touch on all of the major areas of the
car - body, brakes, exhaust system, power train, suspension/wheels and
interior. Jack will monitor every step of the development effort, including
horsepower, chassis and interior/exterior styling. It also marks Roush
Industries' first opportunity to focus and combine its engineering,
prototyping, tooling, testing, manufacturing and assembly capabilities on an
Once the Mustang is complete the company will begin development of
high-performance versions of the Focus, F-150 and Expedition. To adequately
service this project Roush Industries is dedicating over 250,000 sq. ft. for
vehicle assembly between its Orange County, Calif., Dallas, Mooresville,
N.C., Denver and Livonia, Mich., facilities.www.sema.org)
and access all info about the Mustang GT/Roush Stage III and follow the
progress of its development.
This is the largest financial commitment in Roush Industries' 30-year
history. This will result in the creation of the first ever, full line of
American performance vehicles, starting with the Mustang GT/Roush Stage III.
The vehicle will be unveiled at the annual SEMA convention on October 31.
SEMA members can go online (
Roush Racing is the largest motorsports team in the world with nine teams in
NASCAR's three major series: Mark Martin, Jeff Burton (based in Mooresville,
N.C.), Kevin Lepage, Chad Little and Matt Kenseth (Concord, N.C.) in the
Winston Cup Series; Martin and Burton in the Busch Series; and Greg Biffle
and Kurt Busch (Livonia, Mich.) in the Craftsman Truck Series.
Roush Performance, a subsidiary of Roush Industries, is committed to the
development and manufacturing of OE-quality high-performance niche vehicles.
Headquartered in Livonia, Mich., Roush Performance has a dealer base of 300
dealers across the Continental United States and a dedicated staff of more
than 50 employees. All facets of Roush are accessible through the Internet
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