NHRA MELLO YELLO SERIES RACING CONTINUES TO SEE INCREASES IN TELEVISION VIEWERSHIP, ATTENDANCE

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GLENDORA, Calif. (March 25, 2015) – Television viewership on ESPN/ESPN2 and event attendance for the NHRA Mello Yello Drag Racing Series continue to increase in 2015 after a year-over-year increase in 2014, the NHRA announced today.

Television viewership for the season-opening Circle K NHRA Winternationals, the CARQUEST Auto Parts NHRA Nationals and the AMALIE Motor Oil NHRA Gatornationals was up 30 percent overall for Sunday’s eliminations shows and 50 percent for Saturday’s qualifying shows.

The trend continues to build on positive television viewership numbers the the NHRA Mello Yello Series saw in 2014. Bolstered by three live shows, Sunday’s eliminations shows in 2014 were up by 9 percent over the previous year.


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