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NHRA, GAMEMILL TEAM UP FOR NEW VIDEO GAME

May 19, 2021 Posted By
NHRA, GAMEMILL ENTERTAINMENT TEAM UP FOR NEW VIDEO GAME PARTNERSHIP

GLENDORA, Calif. (May 18, 2021) – GameMill Entertainment and NHRA have announced a new licensing partnership to create original video games inspired by the intense action and classic hot rod designs of one of the world’s top motorsports. The first project, currently untitled, is in development for a range of video game systems and will be published by GameMill.

“NHRA gaming is back!” said Andy Koehler, SVP Business Development & Licensing, GameMill Entertainment. “From Pro Stock to Top Fuel classes and the fan favorite, wheel standing Super Stock class. Get ready for heart pounding action as you rocket over 330 miles per hour in the fastest 3 and a half seconds of your life.”

“GameMill Entertainment has a long track record of bringing some of the world’s top brands to life in the video game space,” said NHRA Vice President of Marketing and Communications Jeffrey Young. “We’re excited to work together to give motorsport fans and gamers alike an incredible new way to experience the fast-paced thrill and spectacle of the NHRA.”

More information about the game will be available in the future as development progresses.

This new partnership is the latest for the NHRA Licensing Program, which continues to expand the franchise with new lifestyle and entertainment products, including apparel, accessories, automotive tools, and home and garage decor, among many others.

About GameMill Entertainment

GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox One, Xbox Series X video game and entertainment system, and Sony consoles including the PlayStation®4, PlayStation® 5 computer entertainment system, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, please visit https://gamemill.com or visit Facebook, YouTube, Twitter, and Instagram.

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