Shows, events, reunions, races, etc.
By Richard Parks
Greetings:
I have a small Motorsports newsletter. It is a hobby, free to anyone, no sponsors or ads, around a thousand names and eclectic, but normally in the car culture. I try to send out 2 newsletters a month. The topics are usually shows, events, reunions, races, obituaries, and other items of interest. Often, I receive information way too late to help put out a notice. After 20 years of newsletter editing, here are a few tips:
A) For annual events send out the 1st notice to me 9 months ahead, the 2nd notice 6 months ahead, the 3rd notice 3 months ahead, the 4th notice one month ahead, and the last notice two weeks ahead of the event. Make it short, about 2 or 3 lines. Leave out adjectives, you only need facts, and vary the subject matter often. You can send out more notices than that if you want.
B) For obituaries, copy and paste the notice or provide a link and I will copy and paste the obituary.
C) Don’t forget important occasions. My wife and I will celebrate our 56th wedding anniversary this weekend, yes, I know it is mother’s day too, but I was never good at planning ahead. I don’t notice anniversaries, but your wives, children, relatives and friends do, so honor them.
D) What else should you think of? Be brave, think of how it will make others feel to be recognized and send it in. If I think it has negative consequences, I won’t run it and I’ll notify you. Perhaps you can rewrite it and send it back in.
E) Have fun with newsletters. It’s a hobby after all. And if you despise newsletters and constant, irritating emails and never want to hear from me again, just write back and say REMOVE. I may forget in the future and re-add you by accident, but that is done in error and not spite. A 2nd raucous, thwack across the head will make me remember who likes and who doesn’t like these newsletters.
Best,
Richard
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