World Wide Technology Raceway partners with IdealSeat; First motorsports facility to utilize this technology

AI-based platform will launch with WWTR’s AAA Insurance NHRA Midwest Nationals

September 19, 2019, St. Louis Region – World Wide Technology Raceway in Madison, Illinois, today announced a partnership with IdealSeat, a technology company that helps sports teams and venues provide detailed fan experience recommendations and then builds artificial intelligence-based profiles for follow-up through IdealSeat’s Fan Intelligence™ platform.

Now racing fans and first-time visitors to World Wide Technology Raceway will have the ability to input their preferred event package and experience interests online for real-time ticket recommendations that best suit their needs. The technology is the result of using artificial intelligence (AI) to collect and analyze nearly one billion data points about the fans and sports venues. It provides fans and guests the ability to explore areas of the venue that feature family-friendly seating, seating for avid race fans, shaded options, and the best food and beverages.

“We are excited be the very first motorsports facility to utilize this exclusive technology to offer enhanced experiences to our fans,” said Chris Blair, WWTR’s Executive Vice President and General Manager. “IdealSeat’s AI technology will enable our guests to create a personalized experience at our facility for maximum entertainment and enjoyment of our major events.”

Fans may now see IdealSeat Fan Intelligence™ recommendations for WWTR live at wwtraceway.idealseat.com.

“Our mission at IdealSeat is to create a better relationship between venues and their fans,” said Joel Carben, CEO of IdealSeat. “We believe World Wide Technology Raceway with their focus on providing a world-class fan experience is an ideal partner and are looking forward to growing the racing fan base in St. Louis.”

EIGHTH ANNUAL AAA INSURANCE NHRA MIDWEST NATIONALS

The world’s biggest names in professional drag racing will compete at speeds in excess of 330 miles per hour on WWTR’s drag strip. The event is an important stop during the Mello Yello Countdown to the Championship.

Kids 12 and under are free in general admission areas with a paid adult. To purchase tickets or obtain more information about WWTR, please call (618) 215-8888 or visit www.wwtraceway.com. Follow WWTR on Facebook, Twitter, Snapchat and Instagram.

FRIDAY, SEPTEMBER 27

7:30 a.m. – Spectator gates and parking lots open.

8 am. – Sportsman qualifying.

11 a.m. – Midway open.

2:30 p.m. – Pro Mod qualifying.

3:15 p.m. – Pro Stock Motorcycle and Pro Stock (car) qualifying.

4 p.m. – Top Fuel Dragster and Funny Car qualifying.

5:15 p.m. – Pro Mod qualifying.

6 p.m. — Pro Stock Motorcycle and Pro Stock (car) qualifying.

6:45 p.m. — Top Fuel Dragster and Funny Car qualifying.

7:45 p.m. – Track closed.

SATURDAY, SEPTEMBER 28

7 a.m. – Spectator gates and parking lots open.

8 a.m. – Sportsman eliminations begin.

10:15 a.m. – Midway opens.

1 p.m. – Pro Mod qualifying.

1:45 p.m. — Pro Stock Motorcycle and Pro Stock (car) qualifying.

2:30 p.m. — Top Fuel Dragster and Funny Car qualifying.

3:45 p.m. – Pro Mod qualifying.

4:30 p.m. — Pro Stock Motorcycle and Pro Stock (car) qualifying.

5:15 p.m. — Top Fuel Dragster and Funny Car qualifying.

8:15 p.m. – Track closed.

SUNDAY, SEPTEMBER 29

7 a.m. – Parking lots open.

8 a.m. – Spectator gates open.

9 a.m. – Midway open.

10 a.m. – Pre-race ceremonies and SealMaster Track Walk.

11 a.m. – First round of Top Fuel Dragster and Funny Car eliminations.

Noon – First round of Pro Stock Motorcycle and Pro Stock (car) eliminations.

12:30 p.m. – First round of Pro Mod eliminations.

1:10 p.m. – Second round of Top Fuel Dragster and Funny Car eliminations.

1:40 p.m. – Second round of Pro Stock Motorcycle and Pro Stock (car) eliminations.

2 p.m. – Second round of Pro Mod eliminations.

2:35 p.m. — Top Fuel Dragster and Funny Car semi-finals.

2:50 p.m. — Pro Stock Motorcycle and Pro Stock (car) semi-finals.

3 p.m. – Pro Mod semi-finals.

3:05 p.m. – Final rounds of eliminations for Sportsman, Comp, Factory Stock Showdown.

3:25 p.m. – Jr. Dragsters.

3:30 p.m. – Parade of champions.

3:40 p.m. – Final round of Pro Mod eliminations.

3:45 p.m. – Final round of Pro Stock Motorcycle and Pro Stock (car) eliminations.

3:50 p.m. – Final round of Top Fuel Dragster and Funny Car eliminations.

4 p.m. – Track closed.

Schedule subject to change.